
Secret Selling
Low Key and Discreet Property Sales
Some of our customers prefer the sale of their property to go under the radar or remain completely private.
This could be for a variety of reasons, including:

This could be for a variety of reasons, including:
- Divorce
- Disputes with neighbours
- General privacy
- To do with work
Regardless of your reasons, this can be a highly effective and efficient way of selling your property.
Why Choose a Discreet Sale?

Why Choose a Discreet Sale?
A discreet property sale offers privacy and control, ideal for sellers who wish to avoid public attention. High-profile individuals, those going through divorce, or homeowners facing challenging personal circumstances may prefer to keep their sale confidential, and our clients will have our full support if they decide to take this route.
A discreet sale also helps prevent unnecessary speculation, particularly in small communities or among neighbours. Sellers who value security, such as landlords exiting the market, may also find this approach beneficial.
By targeting our serious, pre-vetted buyers, discreet sales can also lead to faster transactions with fewer disruptions. You can still use all our services as you need them, but you will have perfect privacy and peace of mind.
Low Key Property Sales

Low Key Property Sales
Low key advertising is our most discreet way to sell your home, which is particularly popular at the higher end of the market. Your property will not have a ‘For Sale’ sign and will not be advertised on any of the major property websites such as Rightmove or Zoopla. It will not appear in any offline magazines or newspapers either.
We will visit your property and photograph it as usual so that we can produce brochures to show potential buyers. Your property will be listed on our website and fully assessed before being matched to buyers in our database via email. These emails will be followed up with a phone call, and we will retain brochures at our offices to show potential buyers who may come in.
Private Property Listings

Private Property Listings
Private listings are entirely that. This service is similar to our Low Key property sales strategy, but we don’t advertise your property on our website. We will not send blanket emails to our database either; instead, we’ll make specific targeted phone calls to known buyers, booking in viewings accordingly only after going through a strict screening process.
How Discreet Sales Work
Discreet sales follow a structured process to maintain privacy while finding serious buyers. First, we visit your property to assess its value and take professional photographs to allow us to create high-quality marketing materials. We assure you that these materials will not be publicly exposed without your express consent.
Buyer screening is another essential step that our agents follow. We ensure only serious purchasers who meet financial and personal criteria are contacted, reducing time wasted on speculative interest. Our professional agents know the Midlands property market well and are experienced in handling negotiations discreetly, ensuring the right match while protecting your privacy. This method allows for a quick sale without unnecessary exposure or disruption.
Who Is a Discreet Sale Suitable For?

Who Is a Discreet Sale Suitable For?
A discreet property sale is ideal for sellers who want to avoid public marketing and maintain privacy. This includes professionals in high-profile roles, landlords looking to sell investment properties without unsettling tenants, and individuals going through difficult personal circumstances such as divorce or probate. A private sale ensures minimal exposure while still reaching serious buyers.
Compared to an open market listing, a discreet sale limits public advertising and online listings. Instead, we contact buyers who we know are actively looking for homes like yours in the Midlands area. This approach can prevent unnecessary viewings and reduce the risk of a property sitting on the market for too long, which can sometimes deter future interest.
Tailored, controlled process

Tailored, controlled process
For those concerned about privacy or disruption, a discreet sale offers a tailored, controlled process. While open market listings may generate broader interest and potentially higher offers due to competition, they also come with more public visibility, increased enquiries, and prolonged negotiations. Discreet sales focus on efficiency, confidentiality, and securing a fair price without unwanted attention. This makes them a valuable option for our clients who prioritise discretion over exposure.
How We Ensure Discretion

How We Ensure Discretion
We take several measures to ensure complete discretion throughout the property sale process. From the outset, we tailor our approach to your privacy needs, whether you choose a low-key sale or a fully private listing.
We also ensure that all viewings are arranged with minimal disruption and that negotiations remain private. Buyer confidentiality agreements can be used if required, and we handle discussions professionally to protect your interests. Our team offers complete support and manages every aspect of the sale confidentially, ensuring that only the right buyers are approached and your privacy is maintained throughout the process.
Why Choose Us

Why Choose Us
Choosing Arden Homes for your discreet property sale means working with a team that understands the importance of privacy, efficiency, and professionalism. With extensive experience handling confidential sales for properties of all kinds across the Midlands and in all circumstances, we tailor our approach to suit your needs.
Unlike standard property sales, we won’t rely on mass marketing. Instead, we’ll use a highly targeted strategy, ensuring your property is only presented to serious, pre-vetted buyers.
Our team will meticulously protect your privacy at every stage. We’ll handle all enquiries, viewings, and offers with professionalism, keeping your property sale entirely confidential and stress-free. Whether you’re a high-profile individual, a landlord, or simply prefer a private sale, we offer a personalised service designed to achieve the best outcome while maintaining complete discretion.