New Year, New Home: 5 Reasons to Sell Your Property in January

Sell your home in January cosy lounge with fireplace

The start of a new year often brings with it a sense of renewal and change. It’s a time when many people make resolutions to improve their lives, and for some, this includes selling their current property and finding a new place to call home.

Here, we’ll explore five key reasons why selling your property in January can be a smart move.

Reduced Competition

One of the most significant advantages of selling your property in January is the reduced competition in the market. Many homeowners tend to postpone their selling plans until the spring or summer months when the weather is more favourable and gardens are in full bloom. This seasonal pattern results in a lower number of properties available for sale during the winter months, making your listing stand out among potential buyers.

With fewer properties to choose from, serious buyers are more likely to consider your home. This can lead to quicker sales and potentially even multiple offers, which can work in your favour as a seller. Furthermore, estate agents often have more time and resources to focus on your property, providing you with better service and attention during this quieter period.

Motivated Buyers

Did you know that Boxing Day is the busiest day for traffic on Rightmove throughout the whole year? This highlights just how many people are thinking about moving home in the New Year.

January is a time when buyers tend to be highly motivated. Many people use the New Year to reflect on their goals and aspirations for the coming year, and for some, finding a new home is a top priority. These motivated buyers are typically more serious and ready to make a decision quickly.

Improved Presentation

The winter season provides an excellent opportunity to make your property look its best inside. Log burners, warm lighting, candles, soft blankets, cushions and throws, along with that warm feeling as you enter out of the cold, wind and rain, tend to exude a cosy and inviting atmosphere in January. This can help potential buyers imagine themselves living in the space and feeling at home.

Don’t forget to enhance your kerb appeal, the exterior is the first thing potential buyers will see.

Consider using the New Year as a chance to stage your property effectively. Decorate tastefully, declutter, and make necessary repairs to ensure your home is in top condition for viewings. A well-presented property can create a positive impression and increase its desirability, potentially leading to a quicker sale at a higher price.

Selling an empty property? Make it more appealing with home staging! When you choose to home stage an empty property you can expect more viewings, higher offers and a quicker sale as you capture the heart of your purchaser with the future lifestyle your property promises.

Contact your local Arden Estates for more information.

Time for a Fresh Start

The start of a new year often coincides with a desire for a fresh start. Many people set resolutions to declutter, downsize, or find a new living space that better suits their evolving needs and lifestyle. By listing your property in January, you can tap into this sentiment and position your home as the solution to buyers’ desires for change and improvement.

Additionally, those with growing families may be looking for a larger home to accommodate their needs, while empty nesters may be downsizing. Being proactive and listing your property in January can attract these different types of buyers, increasing your chances of finding the perfect match.

Efficient Planning

Selling your property in January allows you to take advantage of the quiet period to plan and prepare for your move. With fewer properties on the market and motivated buyers, you have a better chance of selling quickly and securing a good deal. This can provide you with a clear timeline for your move, allowing you to make efficient plans and avoid any rushed decisions.

Furthermore, it can be easier to coordinate with professionals such as estate agents, conveyancers, and removal companies during this less busy season. You’ll likely have their full attention and resources at your disposal, ensuring a smoother and more organised selling process.


Selling your property in January offers several compelling advantages. Reduced competition, motivated buyers, improved presentation opportunities, a fresh start mindset, and efficient planning make New Year an excellent time to list your property for sale.

So, if you’ve been considering selling your home and embarking on a new chapter in your life, don’t rule out the idea of starting the process in January. With the right preparation and a motivated approach, you can make the most of this unique selling opportunity and find the perfect buyer for your property. Embrace the new year, and your new home may be closer than you think.

For a Free Valuation and an informal chat, contact your local Arden branch. We have offices in Barnt Green, Bromsgrove, Redditch, Rubery, Solihull and Worcester. Our friendly team of experts are here to advise and help you every step of the way.