The Property
This four-bedroom semi-detached home sits in a quiet residential cul-de-sac in Rednal, one of Birmingham’s most popular family suburbs. The property benefits from a generous rear garden, a recently extended kitchen-diner, and off-road parking for two vehicles. The vendor had lived in the property for over 12 years and wanted to upsize to a larger detached home in the same area.
The Challenge
The vendor approached us having received a valuation from a national online agent that was, in our view, £25,000 below the property’s true market value. The home had also been listed briefly with another agent the previous year without success, which had left the vendor feeling uncertain about the process.
Our task was twofold: firstly, to restore the vendor’s confidence in the selling process; and secondly, to position the property correctly in the market to attract motivated buyers willing to pay the right price.
“We were nervous after our previous experience, but the Arden team gave us a clear plan from day one. We felt genuinely looked after throughout the whole process.”
— The Vendor, Cheveley Avenue
Our Approach
Before listing, our staging consultant visited the property and provided a detailed preparation report. Key recommendations included:
- Decluttering the hallway and principal bedroom to maximise perceived space
- Repainting the kitchen in a neutral tone to modernise the feel
- Refreshing the front garden to improve kerb appeal ahead of photography
- Replacing dated light fittings in the living room
Once the property was prepared, our professional photographer captured the home in optimal natural light, producing a suite of images that showcased the extension and garden to their full potential. We also produced a short social media video walkthrough, which was promoted across Instagram and Facebook to our active buyer database.
The Campaign
The property launched on a Thursday — our preferred launch day, which consistently generates the highest volume of weekend viewing requests. Within 48 hours of going live on Rightmove, Zoopla, and our own website, we had received 14 viewing requests.
We conducted all viewings personally, using our trained negotiators to identify the strongest buyers and manage expectations throughout. By the end of the first full week, we had received four written offers, all at or above the guide price.
The Outcome
After a managed best-and-final-offers process, the property sold for £375,000 — 3.2% above the guide price and £25,000 more than the online agent’s original valuation. The sale completed in 18 days from launch to sale agreed, and the vendor successfully purchased their onward property in Rubery shortly after.
This case study demonstrates the tangible difference that accurate pricing, professional presentation, and proactive marketing can make — not just in achieving a higher price, but in delivering a faster, less stressful sale.
