The Property
A substantial five-bedroom detached family home on one of Barnt Green’s most prestigious roads. The property had been extensively renovated by the current owners over seven years, featuring a bespoke kitchen-diner, a principal suite with dressing room and en-suite, and a landscaped rear garden with a home office outbuilding.
The Challenge
Premium properties in Barnt Green attract a discerning buyer pool with high expectations. The vendor had invested significantly in the property and wanted to ensure the marketing reflected the quality of the renovation. They were also keen to avoid a protracted sales process, having already found their next home.
“Arden understood the premium nature of our home from the very first meeting. Their marketing was genuinely impressive — we had buyers travelling from London to view it.”
— The Vendor, Hewell Road, Barnt Green
Our Approach
We engaged our premium marketing package for this instruction, which included an architectural photography session, a professionally produced video tour, and a bespoke printed brochure. The listing was promoted not only on the major portals but also through our network of registered premium buyers and via targeted social media advertising to high-net-worth audiences in the Birmingham and London markets.
Our staging consultant worked with the vendor to ensure every room was presented at its absolute best, with particular attention paid to the kitchen-diner and garden — the two spaces that had received the most significant investment.
The Campaign
The launch generated exceptional interest, with 22 viewing requests in the first 72 hours. We conducted a structured viewing programme over two days, with each appointment lasting a minimum of 45 minutes to allow buyers to fully appreciate the quality of the renovation.
We received seven written offers and managed a best-and-final-offers process that created genuine competition between the strongest buyers.
The Outcome
The property sold for £625,000 — 4.1% above the guide price, representing the highest price achieved on the road in the preceding 18 months. The sale was agreed in just 9 days from launch, and the transaction completed smoothly, allowing the vendor to proceed with their onward purchase without delay.
