The Property
A three-bedroom terraced home in a popular Rubery location, close to local schools, shops, and the Lickey Hills Country Park. The property had been well maintained and offered a modern kitchen, a recently updated bathroom, and a private rear garden.
The Challenge
The vendor had previously been let down by another agent who had overpriced the property and then failed to generate adequate buyer interest. After three months on the market without a sale, they had withdrawn the listing and were feeling disillusioned with the process.
Our task was to rebuild the vendor’s confidence, provide an honest assessment of the property’s true market value, and deliver a successful sale in a reasonable timeframe.
“After our experience with the previous agent, we weren’t sure we wanted to try again. Arden were completely different — honest, proactive, and they actually delivered.”
— The Vendor, Lickey Road, Rubery
Our Approach
We began with a thorough market appraisal, comparing the property against recent sales in the immediate area and providing the vendor with a clear, evidence-based pricing recommendation. We were honest that the previous asking price had been too high and that a realistic guide price would generate significantly more buyer interest.
We also provided a preparation checklist and arranged for a professional photographer to visit once the vendor had completed the recommended improvements. The resulting images were a significant upgrade on the previous listing’s photography and presented the property in a much more appealing light.
The Campaign
The relaunched listing generated strong early interest, with ten viewing requests in the first ten days. We conducted all viewings personally and maintained regular communication with the vendor throughout, providing detailed feedback after every appointment.
The Outcome
The property sold for £260,000 — 1.6% above the guide price — to a first-time buyer who had been searching in the Rubery area for several months. The sale was agreed in 16 days and completed smoothly, with the vendor successfully moving to their next home in Bromsgrove.
This case study is a reminder that a failed sale is not the end of the story. With the right agent, the right price, and the right marketing, even a property that has previously struggled can achieve an excellent result.
